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CRM systems, websites, digital design, course platforms, email campaigns and marketing materials. Here's what it actually looks like when the work is done properly.
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CRM & Systems Architecture
GoHighLevel — Recruitment, Referrals, Compliance & Operations

Home Links Physiotherapy needed systems that could support a growing practice, and franchise operation - recruitment, compliance tracking, and referral management, all connected and running reliably.
I built and maintain a five-plus pipeline system covering the full staff lifecycle: recruitment through to qualification tracking, compliance deadline reminders, uniform ordering, governance documentation, and a franchise territory sales and business performance tracking system.
This is the kind of work I find genuinely interesting - the infrastructure that makes the visible business possible.
- website design & build
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