- Marketing Services
Value-first marketing for businesses that care about their reputation.
Strategy, email, lead magnets, sales pages, social media and blog content. The end-to-end build - from the thinking behind it to the delivery into your platform, ready to go.
- What this covers
Marketing that's built to actually work.
Most marketing problems aren't content problems. They're structure problems — the wrong platforms, sequences that don't connect, a lead magnet nobody actually wants. The work here starts with the thinking, not the output.
Note: sales pages, landing pages and lead magnets are on the Pages, Funnels & Courses page, where they sit alongside the rest of the build work.
Diagnosis before prescription
We look at what you have before deciding what you need. A lot of businesses need fewer tools, used better — not more of them.
Delivered into your platform
Email campaigns, social media templates, blog posts — all formatted and ready to go, not handed over as a document to figure out yourself.
No vanity metrics
The focus is on what actually moves the business forward. Follower counts and open rates are context, not the goal.
- Marketing Strategy Session
Clarity on what you're doing and why it's not working.
Most marketing problems aren't content problems. They're structure problems. The wrong platforms, a funnel that has gaps in it, email sequences that don't connect, a lead magnet nobody actually wants. A strategy session is a focused conversation that surfaces what's going wrong and maps out what to do about it.
You'll leave with a clear picture of your platforms, your audience, the sequences and priorities — and a practical plan rather than a list of things to think about.
Full review of your current marketing setup
Platform recommendations and prioritisation
Funnel and nurture sequence review
Content strategy and messaging direction
Written action plan delivered after the session
Diagnosis before prescription
We look at what you have before deciding what you need. A lot of businesses need fewer tools, used better - not more of them.
Written plan after the session
Not just notes you have to decipher later. A clear written summary of what we covered and the actions in the right order.
Practical, not theoretical
The plan is built around your business, your capacity and what's actually achievable - not a textbook marketing framework.
Marketing Strategy Session
Sessions are typically one to two hours. The written action plan is included. Book via the free call first so we can make sure the time is well spent.
- Email Marketing
Email campaigns built from strategy through to delivery.
I handle email marketing end to end: the sequence strategy, the writing, the design, and the delivery into your platform ready to send. Emails written and designed for your audience, in a voice that's consistent with the rest of your business.
I work across GoHighLevel, Funnel Skechers and FEA Create (and others!), and I can set up new platform accounts or work within the one you already have.
Email sequence strategy and mapping
Copywriting for the full sequence
Professional HTML email design
Delivery into your platform, tested and ready to send
Automation setup if the sequence needs to run automatically
Written, not templated
Each email in a sequence has a job to do. The writing reflects that - it's not the same structure repeated with different words.
Designed for all inboxes
HTML email design that renders correctly across Gmail, Outlook, Apple Mail and mobile — tested before anything goes to your list.
Platform agnostic
GoHighLevel, FEA Create, Funnel Skechers, and others. Delivered into whatever you're already running, not a new tool on top.
Blog Writing
I normally provide blog writing as part of a monthly hours package but I'm happy to discuss one-off articles, or to assist with strategy around formatting your blogs to ensure you've got a balance of content vs SEO optimisation.
- Social Media Setup
Up and running properly, not just technically live.
There's a difference between having a social media profile and having one that works. This package sets up your LinkedIn, Instagram and Facebook presence properly — optimised profiles, a branded template set, a hashtag strategy based on actual research, and nine posts ready to go with real content.
It also includes a brief strategy report so you understand the approach and can continue it yourself — or hand it off to someone who manages ongoing posting.
Profile setup and optimisation across all three platforms
Branded post template set designed in Canva
9 posts created with researched content and captions
Platform-specific hashtag research and recommendations
Best-practice guidance for posting approach and timing
Strategy report covering audience, tone and content direction
A note on ongoing posting: This package gets you set up properly. For ongoing social media creation and scheduling, I work with a trusted social media VA I'm happy to refer you to — someone I'd recommend without hesitation.
3
Optimised profiles
LinkedIn, Instagram and Facebook - so the first thing people see actually represents you well.
9
Ready-to-publish posts
Written in your voice, and reflecting your values - ready to go from day one.
1
Branded template set
Editable Canva templates built to your brand, so future posts stay consistent.
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Posting Guide
Hashtags, timing, content variety and CTAs - so you know what to post and when.
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Strategy report
A clear written guide covering audience, content direction, tone and posting approach - so you or anyone else can carry it forward.
- Blog Writing
Content that's worth reading and worth finding.
Blog posts that are SEO-optimised, written from your topic and content ideas, and formatted ready to publish on your website. Writing that reflects your business properly.
Each post includes two revisions. If you have a consistent blog schedule in mind, we can talk about how that might work over time.
SEO-optimised structure and keyword integration
Written from your topic and content ideas
Formatted and ready for your website
One revision included as standard
Meta description and title tag suggestions included
Written to be read
SEO structure is built in from the start, but it never takes priority over the writing being clear and useful to an actual person.
SEO built in
Keyword integration, heading structure, meta description and title tag suggestions. All included, none of it bolted on afterwards.
Ready to publish
Formatted correctly, not handed over as a Word document that needs reformatting before it can go anywhere.
- Pricing
All pricing is on one page.
Some services are fixed-price, others are scoped after a conversation. Everything is confirmed before anything starts. The Pricing page has the full picture - hourly rates, packages and project pricing all in one place.
- Client testimonials
What clients say
"We’ve been using Sarah's Virtual Marketing Assistant services for the past six months, and the results have been exceptional. Sarah combines deep knowledge of both marketing and technology - a rare and powerful combination that allows her to tackle any brief quickly and effectively."
Kim Hoang
First Enterprice
I've had three one-on-one sessions with Sarah, and each time, she has boosted my confidence in using Cliniko and Brevo. She is incredibly patient and extremely knowledgeable, making every session both enjoyable and productive.
Selina Shrimpton
Align Osteopathy
- Get in touch
Not sure what you need first? That's fine.
A lot of people come to me knowing something isn't getting results but not quite sure where the problem is. A free call is a good place to start — even if we just use it to work out what the actual question is.
No sales pitch. No obligation. Just an honest conversation.
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© 2026 Sarah Edwards and Beyond the Mountains. Copying is said to be the highest form of flattery, however, I would be grateful if you could resist the urge. Content and designs take a lot of time and energy to produce, and I kindly request you be honest and authentic. Be you, not me! 💛