- Marketing Services
Value-first marketing for businesses that care about their reputation.
Strategy, email, lead magnets, sales pages, social media and blog content. The end-to-end build - from the thinking behind it to the delivery into your platform, ready to go.
- Marketing Strategy Session
Clarity on what you're doing and why it's not working.
Most marketing problems aren't content problems. They're structure problems. The wrong platforms, a funnel that has gaps in it, email sequences that don't connect, a lead magnet nobody actually wants. A strategy session is a focused conversation that surfaces what's going wrong and maps out what to do about it.
You'll leave with a clear picture of your platforms, your audience, the sequences and priorities — and a practical plan rather than a list of things to think about.
Full review of your current marketing setup
Platform recommendations and prioritisation
Funnel and sequence mapping
Content strategy and messaging direction
Written action plan delivered after the session
Diagnosis before prescription
We look at what you have before deciding what you need. A lot of businesses need fewer tools, used better — not more of them.
Written plan after the session
Not just notes you have to decipher later. A clear written summary of what we covered and the actions in the right order.
Practical, not theoretical
The plan is built around your business, your capacity and what's actually achievable — not a textbook marketing framework.
Marketing Strategy Session
Sessions are typically one to two hours. The written action plan is included. Book via the free call first so we can make sure the time is well spent.
- Social Media Setup
Up and running properly, not just technically live.
There's a difference between having a social media profile and having one that works. This package sets up your LinkedIn, Instagram and Facebook presence properly — optimised profiles, a branded template set, a hashtag strategy based on actual research, and nine posts ready to go with real content.
It also includes a brief strategy report so you understand the approach and can continue it yourself — or hand it off to someone who manages ongoing posting.
Profile setup and optimisation across all three platforms
Branded post template set designed in Canva
9 posts created with researched content and captions
Platform-specific hashtag research and recommendations
Best-practice guidance for posting approach and timing
Strategy report covering audience, tone and content direction
A note on ongoing posting: This package gets you set up properly. For ongoing social media creation and scheduling, I work with a trusted social media VA I'm happy to refer you to — someone I'd recommend without hesitation.
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Optimised profiles
LinkedIn, Instagram and Facebook — set up and filled in properly, not just claimed.
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Ready-to-publish posts
Written and designed. Not placeholders — actual content based on your business.
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Branded template set
Editable Canva templates built to your brand, so future posts stay consistent.
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Ready-to-publish posts
Written and designed. Not placeholders — actual content based on your business.
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Optimised profiles
LinkedIn, Instagram and Facebook — set up and filled in properly, not just claimed.
- Lead Magnets
Something worth signing up for, built to actually convert.
A lead magnet only works if it's genuinely useful and the opt-in experience around it is set up properly. I handle both: the design and content of the lead magnet itself, and the landing page, opt-in form and delivery sequence that sits behind it.
Whether it's a guide, a checklist, a mini-course, a template pack or something else, I'll make sure it looks considered, delivers cleanly, and connects to your CRM or email platform correctly.
Lead magnet design and content layout
Opt-in landing page design and build
Delivery automation and welcome sequence
CRM or email platform integration
Mobile-tested across all screen sizes
Design and content
Guides, checklists, templates, mini-courses, interactive quizzes — whatever format suits your audience, designed so it looks worth downloading.
Delivery automation
Someone signs up, the lead magnet arrives, the welcome sequence begins. All of it automatic and tested before it goes live.
Connected to your CRM
Every opt-in lands in the right place in your CRM, tagged and ready for the next step — not sitting in a disconnected list.
- Sales Pages
A page that does the work of explaining and converting.
A sales page needs to answer every question a potential client has before they feel confident enough to buy or enquire. I design and build sales pages that are structured to move someone through — from understanding what you offer to believing it's right for them.
I work in GoHighLevel, WordPress or Funnel Sketchers depending on what the rest of your setup looks like, and I can work with your existing copy or help shape it into something that flows better on the page.
Sales page design and build
Conversion-focused layout and structure
Copy review and restructuring if needed
Order form or enquiry integration
Mobile-optimised and tested
Structure before design
The layout follows the reader's decision-making process. Every section earns its place by answering the right question at the right moment.
Copy support available
If your copy exists but doesn't quite flow right on the page, I can help restructure it. If you need copy written, we can scope that separately.
Built for your platform
GoHighLevel, WordPress or a different platform — whichever fits your existing setup, rather than introducing another tool.
- Blog Writing
Content that's worth reading and worth finding.
Blog posts that are SEO-optimised from the start, written from your topic and content ideas, and formatted ready to publish on your website. Not AI-generated filler — actual writing that reflects your business properly.
Each post includes one revision. If you have a consistent blog schedule in mind, we can talk about how that might work over time.
SEO-optimised structure and keyword integration
Written from your topic and content ideas
Formatted and ready for your website
One revision included as standard
Meta description and title tag suggestions included
Written to be read
SEO structure is built in from the start, but it never takes priority over the writing being clear and useful to an actual person.
SEO built in
Keyword integration, heading structure, meta description and title tag suggestions. All included, none of it bolted on afterwards.
Ready to publish
Formatted correctly, not handed over as a Word document that needs reformatting before it can go anywhere.
- Email Marketing
Email campaigns built from strategy through to delivery.
I handle email marketing end to end: the sequence strategy, the writing, the design, and the delivery into your platform ready to send. This isn't template-filling — it's emails written for your audience, in a voice that's consistent with the rest of your business.
I work across GoHighLevel, MailerLite, MailChimp, ActiveCampaign and Systeme.io, and I can set up new platform accounts or work within the one you already have.
Email sequence strategy and mapping
Copywriting for the full sequence
Professional HTML email design
Delivery into your platform, tested and ready to send
Automation setup if the sequence needs to run automatically
Written, not templated
Each email in a sequence has a job to do. The writing reflects that — it's not the same structure repeated with different words.
Designed for all inboxes
HTML email design that renders correctly across Gmail, Outlook, Apple Mail and mobile — tested before anything goes to your list.
Platform agnostic
GoHighLevel, MailerLite, MailChimp, ActiveCampaign or Systeme.io. Delivered into whatever you're already running, not a new tool on top.
Blog Writing
I provide blog writing as part of a monthly package but I'm happy to discuss one-off articles, or to assist with strategy around formatting your blogs to ensure you've got a balance of content vs SEO optimisation.
- Pricing
All pricing is on one page.
Some services are fixed-price, others are scoped after a conversation. Everything is confirmed before anything starts. The Pricing page has the full picture — hourly rates, packages and project pricing all in one place.
- Get in touch
Not sure what you need first? That's fine.
A lot of people come to me knowing something isn't getting results but not quite sure where the problem is. A free call is a good place to start — even if we just use it to work out what the actual question is.
No sales pitch. No obligation. Just an honest conversation.
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© 2026 Sarah Edwards and Beyond the Mountains. Copying is said to be the highest form of flattery, however, I would be grateful if you could resist the urge. Content and designs take a lot of time and energy to produce, and I kindly request you be honest and authentic. Be you, not me! 💛