- About Sarah Edwards
Thirty years of making technology work for businesses.
I'm a tech and design VA based in North Kent. I work with small businesses across the UK, the US and Canada on the systems, automations, websites and design that hold everything together. Most of my clients come through recommendations, which I think says more than most things I could write here.
30+
years in tech,
design and systems
UK
based, working
internationally
NHS
8-years digital comms
PwC
Global web
manager
- How I'd describe myself
In three words.
01
Experienced
Thirty years across IT, systems, web design and digital. From corporate design and global website management at PwC, to leading a full rebrand and digital build for a large NHS Trust, to working alongside small businesses on websites, systems, courses and everything in between.
02
Dedicated
I don't just work for my clients, I work with them. I become part of the business, learn how it ticks, and treat it with the same care I'd give my own. The people I work with tend to stay, and I think that's why.
03
Creative
The technical and the creative have always sat together for me. I'm good at taking an idea, however half-formed, and making it a reality. Whether that's a brand, a course, a system or a website, I can usually see what it needs to become and work out how to get there.
- How I got here
The long version.
IT support, training and an obsession with the internet
I started out in admin, moved quickly into IT support and training at PwC, and worked hard over several years to become global web manager. The internet was dial-up, websites were basically digital business cards, and I was completely hooked from day one.
A few highlights: building a website entirely in Latvian (just beyond complex!), and producing an interactive DVD distributed internationally for PwC's legal clients.
PwC eventually dissolved the global web team in favour of regional ones. I swore that day I'd never work for a large corporate again, and I haven't.Freelance, then eight years with the NHS
I went freelance around 2002, and a three-month NHS contract arrived that stayed for eight years. We rebranded a large trust, built a brand new PFI hospital website with interactive walkthroughs, and created a staff intranet from scratch.
The staff intranet included a directory, and I still remember working through spreadsheets of staff contact details, organising and cleaning the data (I'm always involved in the work as well as the planning and strategy!). Funnily enough I was doing something very similar recently for a client's mailing list. Some things don't change.
Swimming, art and running a franchise
I took a step back to focus on my family, trained as a swimming teacher, and ran an art class franchise. Between the two I managed to work with people aged 0 to 99, which is quite the range.
Both taught me things that still matter: how to read a room, how to adjust when something isn't landing, and how to run a business rather than just work in one.
Covid, a fresh start, and finding the right work
Covid closed both businesses overnight. I started working as a VA and it quickly became clear that what I was doing went well beyond admin. Clients needed systems, courses, tech sorting out. It turned out that's exactly what I'm good at.
Every client since has been a small business, an independent coach, an educator, a healthcare provider. People building something of their own. There's something I find genuinely compelling about that — a business taking shape, a website bringing it to life, a course that delivers something of real value, all in the hands of one person or a small team.
I work flexible hours, and find some of my best work gets done in the evenings when it's quiet. That works well for the clients I have in the US and Canada, and it suits the way I work too.- Outside of work
The rest of the picture.
I'm a mum of two teenagers, based in North Kent. I still teach swimming part-time, which I genuinely love. It plays to the same strengths that make me good at the tech work: organisation, communication, and working out how someone learns and adjusting accordingly.
When I'm not working I'm usually making a mess with something creative. Drawing, painting, sewing, wire work, clay. Digital illustration in Adobe Illustrator and Procreate is a particular favourite — it sits right at the intersection of tech and art, which is pretty much where I've always lived.
My husband is just as tech-obsessed as I am. We have two dogs who provide a fairly constant source of entertainment, and electric cars are the current family obsession.
- Working with me
What to expect.
I work with a small number of clients at any one time, which keeps the work focused and the relationships straightforward. Most people come through recommendations, which means there's usually a degree of fit before we even speak.
A free call is the best place to start. If I'm not the right fit, I'll say so - and I can usually point you towards someone who is.
Small client list, by design
I work with a handful of clients at a time. It means you get proper attention and someone who genuinely knows your business.
Mostly referral-based
The majority of new clients come through recommendations from existing ones. I think that's the most honest signal of how the work goes.
Honest if it's not the right fit
If what you need isn't something I do well, I'll tell you — and point you somewhere useful instead.
Flexible hours
Available across UK, US and Canadian time zones. If evenings work better for you, that works for me.
- Client testimonials
Two videos from my lovely client Amalia (& Schatzi) talking about working with me...
- Get in touch
The best place to start is a conversation.
A free call costs nothing and usually surfaces at least one useful thing, whatever you decide afterwards. If we're a good fit, we'll work out the next steps. If not, I'll point you somewhere better.
No obligation. Just a straightforward conversation.
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© 2026 Sarah Edwards and Beyond the Mountains. Copying is said to be the highest form of flattery, however, I would be grateful if you could resist the urge. Content and designs take a lot of time and energy to produce, and I kindly request you be honest and authentic. Be you, not me! 💛