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Thirty years of making technology work for businesses.
I'm Sarah, a GoHighLevel specialist in North Kent. I build the systems, automations and websites that hold small businesses together, across the UK, the US and Canada.
30+ yearsin tech, design and systems
8 yearsbuilding digital for the NHS
PwCglobal web manager
UK basedworking internationallyIf you only read one section.
Thirty years across IT, systems, web design and digital. From global website management at PwC, to leading a full rebrand and digital build for a large NHS trust, to working alongside small businesses on websites, systems, courses and everything in between.
I don't just work for my clients, I work with them. I become part of the business, learn how it ticks, and treat it with the same care I'd give my own. The people I work with tend to stay, and I think that's why.
The technical and the creative have always sat together for me. I'm good at taking an idea, however half-formed, and making it real, whether that's a brand, a course, a system or a website.
A small client list, by choice.
After years inside a global corporate and eight years on a large NHS contract, I made a deliberate decision: quality of life and quality of work, over volume.
So I work with a small number of clients at a time. It means the work gets real attention, I actually know your business, and you're never one of too many. If you've ever felt like a ticket number with someone else, you'll understand why it matters.
How I got here.
- 1990s
IT support, training and an obsession with the internet
I started out in admin, moved quickly into IT support and training at PwC, and worked hard over several years to become global web manager. The internet was dial-up, websites were basically digital business cards, and I was completely hooked from day one. A few highlights: building a website entirely in Latvian (not recommended), and producing an interactive DVD distributed internationally for PwC's legal clients.
PwC eventually dissolved the global web team in favour of regional ones. I swore that day I'd never work for a large corporate again, and I haven't.
- 2002
Freelance, then eight years with the NHS
I went freelance around 2002, and a three-month NHS contract arrived that stayed for eight years. We rebranded a large trust, built a brand new hospital website with interactive walkthroughs, and created a staff intranet from scratch.
I still remember working through spreadsheets of staff contact details, organising and cleaning the data. Funnily enough, I was doing something very similar recently for a client's mailing list. Some things don't change.
- 2012
Running my own businesses
I stepped away from digital work for a while to run my own businesses, including an art class franchise and swimming teaching. Working with people aged 0 to 99 taught me things I still use every day: explaining things clearly, adjusting when something isn't landing, and running a business rather than just working in one.
- 2020
Back to tech, and finding the right work
Covid closed both businesses overnight. I started working as a VA, and it quickly became clear that what I was doing went well beyond admin. Clients needed systems, courses and tech sorting out. It turned out that's exactly what I'm good at.
Every client since has been a small business, an independent coach, an educator or a healthcare provider. People building something of their own. I find that much more interesting anyway.
I don't do 9 to 5. My best work often happens in the evenings. It suits my clients, and it suits me.
Working together.
Most people come through recommendations, so there's usually a good fit before we even speak. If I'm not the right fit, I'll say so, and I can usually point you towards someone who is.
What it's like working together.
Amalia Reeves, from Paws to Heal Together, on working with me.
Sarah is my work comfort blanket. Or work-crush! You know when someone is persistent, calm, brilliant at directing you through the unknown and determined to find solutions. What fries my head won't even slightly get Sarah frazzled. If she can fit you in, Sarah is your working wingman, woman, person.
I've had three one-on-one sessions with Sarah, and each time she has boosted my confidence in using Cliniko and Brevo. She is incredibly patient and extremely knowledgeable.
The best place to start is a conversation.
A free call costs nothing and usually turns up some great ideas. If we're a good fit, we'll work out the next steps. If not, I'll point you somewhere better.
No obligation. Just a straightforward conversation.