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The work I'm proud of.
CRM systems, websites, course platforms, email campaigns and marketing materials. This is what it looks like when the work is done well, and what changed for the people I did it for.
Home Links Physiotherapy: a franchise run from one connected system.
Recruitment, compliance and referrals now run without relying on anyone to remember anything.
I built and maintain a five-plus pipeline system covering the full staff lifecycle, from recruitment through qualification tracking, compliance reminders, uniform ordering and governance documentation.
Then came a franchise setup with ready-to-use sub-accounts, website templates, referral pipelines, control documents and territory performance tracking, plus a full referral system for private appointments, case management and group classes.
The full range.
Beyond the featured project, here's a flavour of the other problems I've solved, from course licensing for schools to custom client tools.
A physiotherapy franchise run from one connected system
Recruitment through to onboarding, compliance renewals, referrals and ready-to-launch franchise sub-accounts, so nothing relies on someone remembering it.
Event bookings with every delegate's details captured up front
One form for invoice, card and complimentary bookings, up to five delegates per booking, automatic pricing, reminders for missing details and a pipeline from booking to confirmed attendee.
An interactive prospectus behind a protected login
Prospective franchisees get their own login to an interactive prospectus, connected to the enquiry pipeline so every lead is followed up.
Course licences for schools, with seats staff can claim
A multi-seat licensing system where a school buys access and staff claim their own seat through a pre-filled magic link, with renewals tracked in a pipeline.
Tutor recruitment that runs itself
17 connected workflows taking applicants from form to contract, with WhatsApp messages, reminders and a tracker the team can actually follow.
An ideal-client questionnaire that writes the ad targeting for you
A guided questionnaire that turns answers into customer profiles, a PDF summary and Facebook and Instagram targeting, sent straight into the CRM.
A freebie that became a personalised quiz
A downloadable guide rebuilt as an interactive quiz that sends different emails and videos depending on each person's answers.
Online courses and memberships people enjoy using
Course and membership portals with drip content, progress tracking, certificates and payments that grant access automatically.
A high-volume online shop connected to its CRM
Shopify orders flowing into GoHighLevel so customer follow-up happens on its own, across a large product catalogue.
A website for a growing physiotherapy franchise
Built to connect with referrals, recruitment and the CRM behind it, across multiple UK territories.
View the websiteA website, course platform and membership in one
Courses, a membership portal, sales funnels and payments, all running from the same system.
View the websiteA brand-led website for a wellness business
Calm, considered design with classes laid out clearly, so people can find what suits them.
View the websiteA coaching website with a quiz at its heart
A freebie rebuilt as an interactive quiz that sends each person the right emails and videos.
View the websiteA course website for young cooks and their families
Recipe card graphics, student progress tracking and automated emails, connected to the CRM.
View the websiteA fitness and wellbeing website
Designed around the brand and easy for the owner to update.
View the websiteA website for an animal care business
Designed around the brand and easy for the owner to update.
View the websiteA one-page website for a visibility coach
Everything on one page, clear and quick to read, alongside the coach's online course.
View the websiteA website for a children's book series
A book showcase, author pages, a blog and buying links, all in one place.
View the websiteOnline courses for a return-to-work coach
Multi-stage courses with automated emails guiding each student through, plus the marketing to bring people in.
A website for a gas safety business
Moved from WordPress to GoHighLevel, so enquiries go straight into the CRM and the site is simpler to look after.
View the websiteA brand-focused shop for a handmade craft business
An online store built around the maker's brand, with products easy to browse and buy.
View the websiteEmail series, from strategy to send
Several series researched, written, designed and delivered, including a 13-email series for a lending organisation and their multi-page annual impact report.
Lead magnets in every format
PDF guides, workbooks, checklists and interactive quizzes, each delivered through a funnel with a follow-up sequence behind it.
Leaflets and presentations for many organisations
Leaflets, banners, signage and branded presentations, designed to be clear, on brand and ready for print or screen.
Policy suites, workbooks and branded documents
Consistent, well-formatted document sets for teams, from staff policies to course workbooks and presentations.
Websites for people building something of their own.
Home Links PhysioHealthcare website
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FitMoveFitness and wellbeing website
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Canine WellnessVet tech website and courses
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Aura NolaWellness website
View the website
Lucy the Mindset CoachCoaching website
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Mini Food ExplorersCooking course website
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Balanced PawsAnimal care website
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Lisa Walsh CoachingCoaching website
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Kindful KidsAuthor website
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Campaigns built from strategy through to delivery.
Email campaignFirst EnterpriseA 13-email series, researched and written, designed in Canva, built in HTML and delivered through Mailchimp.
Lead magnetMini Food ExplorersDesigned in Canva with hand-drawn illustrations, delivered through a GoHighLevel funnel page with an email nurture sequence.
Lead magnet to quizLucy the Mindset CoachStarted as a downloadable guide, now an interactive GoHighLevel quiz that sends emails and video based on each person's answers.
Lead magnetGuffick TuitionDesigned in Canva, with a nurture sequence running through GoHighLevel.
Masterclass workbookAyurveda AnytimeA branded workbook designed in Canva to accompany a masterclass.
In their own words.
Videos and kind words from the people I work with.
Sarah combines deep knowledge of both marketing and technology, a rare and powerful combination that allows her to tackle any brief quickly and effectively.
Sarah basically swooped in and saved the day. What I appreciated most was her patience and willingness to help me at such short notice. She has also since shown me how to maintain and update it going forward.
If the tech side feels like it's getting in the way, let's talk.
A free call costs nothing and usually turns up some great ideas, whatever you decide afterwards.
A relaxed chat that usually turns up some great ideas, even if we don't end up working together.
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